Using analytics to improve your bottom line
We recently stumbled across a great video from the Obama campaign on how they used analytics to improve their sign-up and donation rate.
By testing, measuring and analysing how people used the site; continously and in great detail, they improved conversion rates and donation rates by up to four times what they got with an un-optimised site. That's pretty impressive.You can find the video here:How we used data to win the presidential election (you tube)Small print: we neither endorse nor repudiate the politics of the President of the United States of America, we just note that his web team was really quite smart and there are lessons here that you may find useful.
