We Love The Web - Blogorhea

Someone spammed our building's postboxes with this last week and all the copies ended up in our pigeonhole over the next few days, which made us laugh.

We can see that he doesn't get on with designers: he's must have annoyed all the designers he knows so much that they refuse to work on his brochure. Boy, is that an ugly piece of print.

Anyway, this inestimable pamphlet outlines how web designers don't care about about the benefits of being sociable online, keeping in contact with customers and writing relevant content (then keeping it fresh with regular updates). It seems we ignore SEO, analytics, testing, measurement and other techniques that allow you to see how that money you are spending online contributes to the bottom line.

Please note: we really, really want you to pay attention to these things! (And not just because some of them are chargeable services).

They make the difference between a website that adds to your profits and one that just sits there, not doing 'owt for you.

Analogy time: I go to my friends' house to see my friend. There's always something cool happening at his house. No matter how well built it is, I go there to see him, not admire his joists!

A website build can create a great place to hang out online: with metaphorical comfortable seating, pleasing architecture and light, airy atriums. Thing is, if no-one's visiting then it's just a dead space.

Dead space doesn't sell.

Help us help you make sure you have proper content, social and measurement plans as a core part of your online marketing. It makes all the difference.